A&E Networks is joining the anti-DVR party.
The cable channel company that owns Lifetime, History and A&E will broadcast its highly anticipated remake of “Bonnie & Clyde” on all three networks simultaneously later this year.
The ambitious plan was announced Wednesday at the network’s upfront presentation.
The simulcast will be promoted to viewers as a “House Party.”
“The move will give the networks a chance to combine female-skewing Lifetime viewers with the male-skewing History audience and A&E’s broader adult base.
Network execs also hope that by reducing the options, the event will compel viewers to watch one of the three channels when the show airs, rather than tape it on a DVR, sources said.
The increasingly popular behavior of simply pushing a button to record hundreds of hours of television has taken a big toll on ratings.
Viewers who watch shows on DVR are not counted in the nightly Nielsen survey until two weeks later.
Other broadcasters, including NBC, also have encouraged viewers to watch programming “live” when it first airs.
An NBC promotion that featured brief ads during prime time, confused some viewers who believed that dramas like “Law & Order: SVU” might have been airing a “live” episode.
“Bonnie & Clyde,” which will star Emile Hirsch and Brit actress Holliday Grainger as the infamous bank-robbing couple, is the latest big-budget miniseries to be produced by A&E.
The network struck gold last year with “Hatfields & McCoys,” whose finale averaged 14.3 million viewers, and then “The Bible,” whose finale got 10.3 million viewers.
On History, the “Vikings,” has been renewed for a second season.
History is now planning two additional miniseries: “Houdini,” starring Adrien Brody, and “Sons of Liberty.”
The Borgias may not return for a fourth season on Showtime.
The historical drama may wrap up with a final two-hour movie, according to Deadline.
However, Showtime executives are said to be waiting to see how the current third season of The Borgias performs in the ratings before making a final decision on the show’s future.
The most recent episode – which aired on May 5 in the US – attracted a season high of 0.67m viewers.
Set at the turn of the 16th century, the series follows the machinations of the Borgia clan and stars Jeremy Irons as Pope Alexander VI.
As promised several updates are into the gallery! Lets describe them
First, 6 polaroids by Matt Hollyoak are now in the gallery, please credit Matt Hollyoak when using them!
Also added to the gallery: 1 outfit photo of Great Expectations, 1 photo by Sarah Hylland’s instagram and 1 photo from Photoshoot 009 in HQ!
That’s it for now